Rethink the Drink
WE NEED A NEW WAY TO THINK ABOUT ALCOHOL.
It’s rare these days to create something from inception that’s the first of its kind, yet Rethink the Drink is just that: the first statewide campaign in the country to address excessive drinking by the general population. Other efforts have focused on underage drinking, alcohol use disorders and drinking while pregnant. However, Rethink the Drink highlights the 20-25% of us who are not addicted but who still binge and heavily drink at levels that are harmful to individual and community health.