Place Matters Oregon

OREGON HEALTH AUTHORITY
Often, the assumption is that health is strictly a matter of personal choice and responsibility. What may be less obvious, but is actually just as big of a driver of health, are issues surrounding place. Our physical, mental and emotional health are all affected by where we live, work, play and learn. Whether that is access to nutritious foods, or safe and affordable opportunities to exercise, barriers in the built environment and our existing systems create an unequal playing field for health throughout Oregon.

Agency creates action

We’re trying to get people to join the conversation and follow the dialogue so that when there are opportunities to affect place down the road, they’re primed to take action to improve equity for all Oregonians.

GO TO WEBSITE

GO TO SOCIAL

Visual storytelling

The social determinants of health can be complex to discuss. Our in-house video team creates opportunities for Oregonians experiencing health disparities to tell compelling stories in their own words.

Capturing authentic Oregon

Place Matters Oregon is a brand of our state and the people living throughout our many diverse communities, from Burns to Banks, Portland to Pendleton. Stock imagery can’t tell an authentic story about Oregonians. Our team of in-house photographers captured images of real Oregonians in real environments to bring issues of place to life.

~5000%

Increase in website users
435%

Increase in Facebook post engagement
34.9%

Multi-Cultural audience targeting made up 10.34% of all impressions, but accounted for 34.9% of all clicks

Next Project
Oregon Health Insurance Marketplace

Place Matters Oregon

Agency creates action

Visual storytelling

Capturing authentic Oregon

~5000%

435%

34.9%