Oregon Health Insurance Marketplace
DEPARTMENT OF CONSUMER AND BUISINESS SERVICES
The state of Oregon has set a goal of 99% insurance coverage. The health insurance marketplace helps people buy insurance and, for people with certain incomes, offers incentives. Through a competitive process, we became the marketplace’s new agency of record in the fall of 2018, and in under two months concepted and developed an entirely new creative and media strategy – all in time for the start of open enrollment on November 1.