Willamette View

Senior moments happen every day at Willamette View, but they’re not quite what you’d expect. We helped this continuing care retirement community, situated along the banks of the Willamette River, develop a new brand and transform Portland’s view of aging and “senior living.” Through the creation of brand pillars, a refresh of promotional materials, and the launch of its “Get busy living” campaign, we helped Willamette View discover its youthful and vivacious new identity.