Willamette View

GET BUSY LIVING
Senior moments happen every day at Willamette View, but they’re not quite what you’d expect. We helped this continuing care retirement community, situated along the banks of the Willamette River, develop a new brand and transform Portland’s view of aging and “senior living.” Through the creation of brand pillars, a refresh of promotional materials, and the launch of its “Get busy living” campaign, we helped Willamette View discover its youthful and vivacious new identity.

Reinforcing a culture of wellness

Each communication piece showcases a unique element that makes Willamette View such a terrific place to live. From featuring residents who volunteer building houses or reading to schoolchildren, to highlighting the community’s five-star dining options and weekly cooking classes, we offer a glimpse into what life is like at Willamette View.

Public relations: Enriching ads with editorial content

Creating a cohesive experience

We created promotional materials and launched a website that visually mimic one another for a seamless brand experience. Whether being introduced to Willamette View in the newspaper, online, or during a tour of campus, every visual element or image is carefully designed or selected to capture what it truly means to get busy living. That includes using images of actual Willamette View residents where possible.

GO TO WEBSITE

56%

Increase in website visits
66%

Increase in facility tours
154%

Increase in new move-ins

Next Project
Smokefree Oregon

Willamette View

Reinforcing a culture of wellness

Creating a cohesive experience

56%

66%

154%