At Coates Kokes, our marketing and communications work is focused on building healthier communities throughout the state and advancing equity. We believe that meaningful change starts with informed and empowered Oregonians.
Our approach focuses on elevating the voices and needs of those most affected by health disparities. This helps us bridge gaps so communication is effective, inclusive, and culturally responsive.
Through partnerships with public health agencies, nonprofits and community-based organizations, we create public health campaigns centered on health equity and reduced stigma. That includes HIV testing and awareness campaigns produced for End HIV/STI Oregon, our state’s effort to end new HIV infections through testing, prevention and treatment at a time when new HIV and syphilis infections are on the rise across the state.
Remembering those we’ve lost this World AIDS Day, Dec. 1
This World AIDS Day, Coates Kokes is lighting Portland’s Morrison Bridge red to raise awareness about HIV/AIDS, encourage people to remember the lives lost to AIDS and renew our commitment to those living with HIV/AIDS.
Powerful visual cues can make people pause, reflect and ask questions. That opens doors to broader conversations about HIV/AIDS and ultimately reduced stigma.
This simple, but effective public display can serve as a shared symbol of solidarity, helping to normalize conversations and reduce stigma about HIV in our community. As the lights shine red over the Willamette River, we hope to transform general awareness of HIV into something people can see, feel and connect with—and ultimately, take action.
How you can help end new HIV infections in Oregon
In Oregon, we have the tools to end new HIV infections.
HIV is a community issue. We all have an HIV status, and we all play a role. Today, with advances in testing, prevention and treatment, there’s real hope. Early diagnosis means better health. Prevention options such as PrEP and condoms mean fewer new infections. And treatment that leads to an undetectable viral load means someone living with HIV cannot transmit the virus through sex.
You can help by getting tested for HIV and other STI, and encouraging friends and loved ones to have honest conversations about sexual health and regular testing. Testing is easy, quick and confidential.
This World AIDS Day, find testing resources in your community, or ask your healthcare provider about getting tested at your next appointment.
