SeaPort Airlines

IT’S ABOUT TIME.

SeaPort Airlines re-entered the Portland–Seattle market at a time when driving had become the default and business travel habits had shifted. Because we had worked with the airline before its hiatus, we understood both the brand’s legacy and the opportunity to position its comeback for a new generation of travelers. While demand for in-person connection was returning, many people were less willing to take on the unpredictability of traditional travel. The challenge was to reposition SeaPort as the antidote to I-5 traffic and airport hassles: a fast, frequent regional service that made the two cities feel closer than ever while giving commuters back their most valuable asset—time.

Public Relations and Earned Media

Public relations and earned media played a central role in SeaPort’s return to the region. Through a coordinated PR strategy to complement CK’s advertising work, we created early excitement with a launch press conference, cultivated relationships with regional media and leveraged community partnerships to expand the campaign’s reach. The effort resulted in more than 100 regional TV, print and radio news stories, giving SeaPort broad visibility throughout the Portland and Seattle metro areas.

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