Oregon Department of Agriculture

PROTECT. PROMOTE. PROSPER.
In an effort to refresh a brand for a well-respected agency, we utilized a comprehensive approach to understand the broad spectrum of ODA’s work. As a state agency, ODA is uniquely responsible for both promoting Oregon’s agricultural products and regulating their production. Some outsiders see these responsibilities as conflicting, adding to the complexity of our task. Our challenge lay in capturing the breadth of the department’s reach and ensuring everyone involved, both inside and out, felt represented by the brand.

Three become one

As part of a unifying visual identity, we created the new ODA logo to fuse three elements: the yellow rising sun, green leaves and blue water coming together to form an “O” for Oregon. The yellow sun represents the wheat fields and grazing grounds of Eastern Oregon, the green leaves the fertile Willamette Valley and the blue water Oregon’s luscious rivers and coast. Bringing together the state’s rich, diverse agricultural offerings, the new logo represents ODA’s commitment to every aspect of the industry.

Empowering collaboration

It was crucial for ODA to have a flexible, yet effective communication guide for their many makers, partners, collaborators and internal staff. Our branding efforts gave the department key tools that allowed the work to continue to flow freely from all contributors, but with a cohesive and unified vision.

Celebrating the brand

As it had been more than 30 years since ODA had updated their brand, we created a manifesto video to honor the occasion and illustrate to Oregonians the depth and complexity of the department’s work. In doing so, the video celebrates the work and many workers our state relies on for agriculture and beyond.

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Place Matters Oregon