Friends Fight Fentanyl


Fentanyl use is dangerous, deadly and prevalent in Oregon. It is reaching our middle and high schools in both urban and rural areas. Friends Fight Fentanyl is a campaign created for Yamhill County Health and Human Services to educate and empower youth with the tools they need to save a friend’s life. We leveraged a boxing ring as a visual metaphor for fighting back against fentanyl and fighting for your friends. We structured the campaign around the strong bond of youth friendships, used anxiety-reducing language and provided practical information to create materials that are approachable. By avoiding the scare tactics used by other campaigns, we can empower youth to take action.