988 Oregon: Connecting People to Hope
When life feels overwhelming, where do you turn? Last year, few people in Oregon would have said 988, the three-digit number formerly known as the National Suicide and Prevention Lifeline. It was clear that any campaign to raise awareness and build trust in 988 would need to be trauma-informed, hope-centered and demonstrate that this service is for everyone—not just in moments of crisis, but also for mental and emotional well-being, substance use concerns and for support when a loved one is struggling.