CHANGING HEALTHCARE TO WORK FOR YOU
We provided AllCare Health with a range of public relations services, from planning for crisis scenarios and training spokespeople, to pitching stories about nutritious eating and coordinating community health events. Our PR focus for AllCare Health was always to engage members in the Southern Oregon community with their services and their healthcare plan, while encouraging healthy lifestyle choices for the betterment of the entire community.
Much of our communications work focused on reaching members of AllCare CCO, one of Oregon’s 15 coordinated care organizations (CCOs) designed to serve the state’s Medicaid population. Our objective was to create inviting materials to make it easier for members to understand their health insurance benefits while encouraging healthy decision making.
Our PR team provided AllCare Health with a range of communications services, from planning for crisis scenarios and training spokespeople, to pitching stories about nutritious eating and coordinating community health events. Our PR efforts were always integrated with AllCare Health branding and ad campaigns for a seamless message to members and the Southern Oregon community. PR for AllCare Health carried the company’s message even further and reinforced their brand, whether they were announcing a new health plan or encouraging healthy lifestyle choices.
While impressions and reach are excellent goals for some campaigns, the CCO metric campaigns needed to move the needle on actual health measures. AllCare CCO received a perfect score (meeting all of their metrics) and they were one of only a few CCOs to do so.
Illustrations