What makes us tick

Explore how alcohol has become deeply ingrained in Oregon’s culture and learn how the Rethink the Drink campaign is helping normalize a healthier conversation about drinking.

In a place like Yamhill County—where wine flows—drinking is often baked into the culture. It’s at fundraisers. Banquets. Tasting rooms. From Friday nights to Sunday brunches, having a drink is often just part of the plan.
But what happens after that?

When life feels overwhelming, where do you turn? Last year, few people in Oregon would have said 988, the three-digit number formerly known as the National Suicide and Prevention Lifeline. It was clear that any campaign to raise awareness and build trust in 988 would need to be trauma-informed, hope-centered and demonstrate that this service is for everyone—not just in moments of crisis, but also for mental and emotional well-being, substance use concerns and for support when a loved one is struggling.

With this blog post we are announcing and publishing our fifth Certified B-Corp and Oregon Benefit Company Annual Report. As we continue to navigate the currents of change, we invite you to read more about our journey this past year and join us in looking forward to building an even more resilient, collaborative future.

CK faced a unique challenge: turning a federal compliance effort into a locally relevant, culturally competent campaign that would engage Oregon’s diverse communities. What we found: when a message feels authentic and moves one community, it often resonates broadly across others.

March every year, the global B Corp community joins together to celebrate what it means to be a B Corp: meeting high standards of social and environmental performance, transparency, and accountability.