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    City of Portland

     Portland Composts!

    Having introduced the area’s first curbside recycling program years ago, the City’s Bureau of Planning & Sustainability tapped Coates Kokes to roll out curbside composting and the controversial switch to every-other-week garbage service. Resistance to change is natural, so we chose to put the focus on “how” rather than “why” to dampen any sense of debate. Our instruction manual-type illustrations and rallying language eased residents into adoption of new habits and a very successful rollout. Curbside composting was introduced in 2012 and continues today.

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    Metro Regional Government

    Recycled Paint Program

    Metro has long been collecting useable but unwanted paint and giving it new life through remixing and repackaging. But their existing look was old and associated with product quality issues from an earlier era. Our client wanted a facelift. When they hired Coates Kokes they were ready to launch a second line of Green Seal Certified paint, an important program that couldn’t risk failure. We developed a logo, a new graphic look and a set of design standards that work across both product lines. Like the paint itself, the new look is ready for the long haul.

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    Metro Regional Government

    Glass and Plastic Recycling

    Confusion about glass and plastic recycling has long been a problem resulting in unnecessary equipment repairs and increased personnel costs. In 2007, Coates Kokes was asked to create a campaign designed to reduce the incidence of wrongly recycled glass and plastic. The campaign reduced such recycling errors at the curb by a hefty 18%. We accomplished this goal through a multi-pronged effort including two television spots, curbside reminders and a heavy PR effort centered on our “20-Ton Reminder” prominently displayed in Pioneer Courthouse Square.

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    Clark County, Washington

    Recycling Done Right

    Clark County Environmental Services is the department responsible for solid waste management. In separate research we had done on our own, we had identified the avoidance of waste as a primary motivation for both energy efficiency and sustainability – especially among mainstream to more conservative audiences. The “Recycling Done Right” campaign helps to reframe the important of recycling for Clark County residents. By positioning recyclables as valuables we helped residents recognize the things that shouldn’t be wasted even if you’re done with them.

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    Coalition for Clean Rivers and Streams

    In our work for the Coalition, we turned a very limited budget into the production of TV spots, a website, print ads, collateral, videos for social media plus a partnership with Kaady Car Wash and the media play to support it all. Our “Don’t be a Water Hazard” sub-brand held it all together and provided a memorable handle for the effort. Ultimately we helped the public understand the connection between their gardening, auto maintenance and pet care behaviors and the health of our rivers and tributaries downstream from these human activities.