The Oregon Community Foundation
The Foundation hired Coates Kokes to help make them more accessible to the younger, not-so-blue-blooded next generation of Oregon philanthropists. Using donor stories supported by rich photography, we created a heart-warming, inspiring campaign customized to engage donors in individual geographic regions across the state. Our media team negotiated space in leading magazines at half the normal price, maximizing the client’s reach. In the end we helped OCF cross the billion-dollar mark in managed assets and significantly broadened the number of fund owners.
City of Portland
As the City’s Bureau of Planning and Sustainability embarked on the development of a once-in-25-year plan for its future, it enlisted Coates Kokes to elevate public involvement. In order to heighten and broaden participation, our message needed to break the mold of typically dry City communications. Break through it did, in big part due to the use of “Granny Franny,” our highly unexpected approach to soliciting audience engagement from a broad range of constituents. Campaign elements included direct mail, Facebook, Twitter, news coverage and a microsite.